logo - Mindpath
Get in Touch
logo - Mindpath
5 Conversational AI Trends To Watch Out For In 2024

Join our Newsletter!

Featured Posts

challenges of AI adoption

Top Challenges of AI Adoption in Business — And How to Overcome Them

top digital transformation trends

Top Digital Transformation Trends in 2026

Cloud security risks

Top Cloud Security Risks You Need to Know About

Cloud computing vulnerabilities

What are Cloud Computing Vulnerabilities and How to Fix Them?

Cloud computing attacks

Cloud Computing Attacks – What Businesses Should Know

Support Is One Click Away

Home

Blog

5 Conversational AI Trends To Watch Out For In 2024

Conversational AI Trends 2024
  • Artificial Intelligence
  • April 3, 2024

5 Conversational AI Trends To Watch Out For In 2024

Artificial Intelligence is the term of the decade. While we might not notice, AI is slowly seeping into our everyday life. Conversational AI, a byproduct of AI is already popular in the form of voice assistants like Siri and Alexa, customer assistant chatbots, messenger bots, and more such solutions.   Market research suggests that in 2022, the worldwide conversational AI market was valued at approximately $7.61 billion. It’s expected to expand steadily at a compound annual growth rate (CAGR) of 23.6% from 2023 to 2030. This growth is primarily driven by increased demand, lower chatbot development expenses, AI-driven customer support, and the adoption of omnichannel approaches.  In this blog, we will explore 5 conversational AI trends that will be prominent in the year 2024. So let’s dive right in!  

5 Conversational AI Trends for 2024

1. Chatbots Will Become More Compassionate

One of the biggest trends in the area of conversational AI is that chatbots are going to acquire emotional intelligence. Chatbots will be able to recognize human emotions and respond to them in a manner that’s more humane.   AI chatbots with emotional intelligence will be able to understand complex human emotions such as frustration, dissatisfaction, and anger and thus tweak their response strategy to handle the unpleasant situations that might take place during customer interactions.   Emotional intelligence can also come in handy to enhance chatbot responses and make them much more user-friendly.  

2. More Personalization For Customers

Conversational AI, especially in the domain of chatbots, is becoming more sophisticated by the day where their application is not limited to simply answering the questions. Conversational AI chatbots are all set to offer more personalization to customers in the coming year.   With their ability to understand natural language, chatbots will be able to grasp customer intent. With adequate training on customer data, they will be able to offer customized responses to customer queries, ultimately boosting the customer experience.   Moreover, conversational AI-powered platforms will also be able to curate content such as articles, videos, guides, etc., for users based on their previous activities, providing a rather holistic and personalized experience.  

3. Conversational Search Engines

In 2024, conversational search engines will revolutionize how users interact with search platforms. Traditional keyword-based search is gradually being replaced by more conversational and natural language queries. So instead of typing keywords, we can ask search engines questions as we would to any other human being, and they would respond!   With the advancement of AI and machine learning algorithms, search engines will become adept at understanding the context and intent behind user queries, leading to more relevant search results.  Conversational search engines will enable users to ask complex questions in a more conversational tone, and the search engine will provide answers based on understanding the semantics of the question rather than just matching keywords. This will enhance the search experience, especially on mobile devices and smart speakers, where typing is cumbersome. 

4. Quick Deployment Of Virtual Agents

Advancements in natural language processing (NLP) and machine learning algorithms will enable companies to build and deploy virtual agents rapidly, without extensive customization or development time.   In 2024, the demand for virtual agents will continue to rise, driven by the need for efficient customer service solutions and automation in various industries. Pre-trained models and modular architectures will streamline the deployment process, allowing organizations to implement virtual agents within weeks rather than months.  Training these models is the most time-consuming process. With the availability of large-scale data, it would become much easier and quicker to train the models and deploy them over the coming years.  

5. Multilingual Capabilities Will Expand

Conversational AI technologies will evolve to support a wide range of languages, dialects, and accents, enabling businesses to cater to a global audience seamlessly.  As businesses continue to expand globally, the need for multilingual conversational AI solutions will become more pronounced in 2024. Enterprises operating in diverse markets will require AI-powered platforms that can communicate effectively with customers in their native languages.  Advanced translation models and cross-lingual transfer learning techniques will allow the development of multilingual virtual assistants that can understand and respond to user queries in multiple languages.  To wrap up, the year 2024 promises to be an exciting year for conversational AI, with innovations in emotional intelligence, personalization, search capabilities, virtual agent deployment, and multilingual support reshaping the landscape of customer interactions and user experiences. These conversational AI trends are all set to transform the customer experience for businesses.   If you are also looking to give your business a competitive edge and improve customer experience, it’s the right moment to invest in conversational AI. At Mindpath, we take pride in having innovation as our core value. Our team of professionals combines cutting-edge technology with deep industry knowledge to deliver bespoke solutions tailored to your business needs.   Whether you want a custom AI chatbot or leverage technologies like OpenAI’s ChatGPT, we can help you with all of it.   So if you are looking to unlock the full potential of conversational AI for your business, we can help! Contact us now to explore how our advanced AI solutions can elevate your customer experience and drive business success.  Let’s talk

Related Post

Remote Development Teams
  • October 22, 2024

Building Bridges: Effective Strategies for Managing Remote Development Teams

Discover effective strategies for managing remote development teams, from hiring trusted developers to enhancing communication.
Read More
AI Safety
  • September 23, 2024

Understanding AI Safety: The Key to Responsible AI Development

Discover the significance of AI safety and best practices for responsible development, including user training and data privacy measures.
Read More
staff augumentation
  • June 12, 2025

Staff Augmentation – Everything You Need to Know

Discover staff augmentation for IT projects, its benefits, and top providers in the USA. Learn how it can bridge gaps and save costs.
Read More

Related Post

Image showing a person working on a laptop.

What are the Use Cases of Conversational AI?

Want to know about the potential conversational AI use cases? You have reached the right place; let’s dive deep and understand the top use cases of conversational AI.

The advancement of the human race seen in recent times is mindboggling. At the spearhead of the pioneering force of development are the advances in technology made by man. With the rapid pace of development, humans realize the need to create artificial intelligence at par with human intelligence.

Especially after the massive disruption caused by the pandemic, we search for artificial intelligence applications capable enough to take up a significant chunk of manually completed tasks. The pandemic and subsequent social distancing have made us trust machines to complete specific tasks that can be hazardous to our health. Artificial intelligence is an important factor in machines replacing manual labor at most places.

With the rise in artificial intelligence applications, the AI-human relationship is evolving to make it more interactive and fruitful. One core technology that lies at making the use of AI more satisfying for humans is conversational AI. Conversational AI is a set of technologies that help a computer register, process and understand human language. Conversational AI renders a more human touch to AI applications by giving human-AI interactions a more conversational flow.

In this way, conversational AI makes it convenient for people to use complex machines. Conversational AI increases machines’ efficiency by helping them understand the user’s needs in a better way.

Understanding Conversational AI Use Cases

Conversational AI is one of the most promising sectors of Artificial intelligence, with its market share growing from $4.2 billion in 2019 to $15.7 billion by 2024. It is only natural for conversational AI use cases to increase in the next few years. As the accessibility of computers and intelligent devices increases, conversational AI use cases also improve. Conversational AI is used in both the commercial and domestic sectors today. Here are the few conversational AI use cases that highlight the revolution that conversational AI truly is.

IT and Data Security Services

One of the primary conversational AI use cases is found in the IT sector and data security. IT companies are using chatbots as the primary interface of customer support services. The chatbots help customers in accessing support services at any time. These chatbots are programmed to address the fundamental issues faced by a customer and offer troubleshooting solutions. If the customer’s type of concern is of higher complexity, it gets forwarded to the IT support executive. Having a chatbot in the IT services helps filter out the customer requests according to the complexity and priority of the concerns.

–  Using a chatbot in the customer support chain helps resolve issues, increase the staff’s productivity, and better incident management.

–  The chatbots also provide more data security to the customers as they are not exposed to a third party.

–  Chatbots are used in the IT service support sector, troubleshooting, and customer information sector.

Sales Management

Conversational AI platforms like chatbots and virtual assistants are used to handle the different processes involved in sales. In this way, chatbots and virtual assistants help in improving the sales management of an organization. Chatbots can be integrated into warehouse systems, databases, and CRM systems to simplify and streamline. Large-scale manufacturing companies use virtual assistants to schedule despatch of product shipments. Chatbots also help in maintaining sales databases. Chatbots can also assist lead management. Moreover, chatbots help in checking the lead status and fill in the lead details for sales executives.

Marketing and Promotions

Use cases for AI in conversational marketing are in every industry if appropriately observed. Every successful company takes its marketing strategy seriously. Companies are now using technology to support their marketing goals. One of these technologies is conversational AI. Companies are using different online platforms like websites and social media for marketing. The chatbots integrated into these platforms are excellent examples of conversational AI use cases. Chatbots help in gathering customer insights and potential leads from online platforms. Demographics and data insights lay the foundation of the marketing strategy for companies. Conversational AI applications provide crucial data to the marketing teams so that they can create efficient strategies.

Chatbots interact with potential customers to gather good leads. For highly interested potential customers, chatbots help in scheduling demos and meetings. Chatbots observe a visitor’s website activity to recommend products that can be relevant to them. There are many more ways in which conversational AI supports marketing activity and customer acquisition.

Internal Virtual Assistant

Apart from helping a company interact with its customers, a chatbot can also help an organization establish channels of internal communication. This helps in improving the coordination between the different teams of an organization. Internal virtual assistants and intranet chatbots can help set up meetings with the staff, sending out reminders to everyone involved, and improving internal communication in general.

Employees can do small tasks like applying for leaves, approving leaves, and staying informed on internal updates with intranet chatbots’ help. Chatbots can also help in the organization of documents and making them accessible to employees when needed. This decreases the hassle of working and allows an employee to become self-reliant in the workflow.

Furthermore, chatbots can keep the employees in the loop for recent developments, perform simple tasks for them and improve the company’s workflow in general.

Retail Industry Operations

In 2020, the retail industry was in for a revamp to embrace the new normal. As retail became tech-empowered, it also served as a strong example of conversational AI use cases.  The use of chatbots and other conversational AI forms act as virtual shopping assistants for people who want to shop from home. Even inside a store, chatbots help the customers in exploring the inventory for their chosen product. Intelligent chatbots help customers find suitable product recommendations according to their preferences and needs. In e-commerce websites, chatbots help in adding products to the cart and checking out with them. Even in offline stores, conversational AI helps customers make payments and checkout without human interactions.

Bottom Line

Conversational AI plays a vital role in carrying out operations in almost all sectors. The above-mentioned are a few of the use cases of Conversational AI in today’s era. If a user wants to learn more about conversational AI under a conversational AI tutorial, he/she cannot forego the use cases of conversational AI in different fields. With the adoption of conversational AI chatbots for your business, you can take your business to the next level of growth.

Want to know more about conversational AI? Reach our experts at eBotify and they will explain to you the concepts of conversational AI and chatbots.

Want to know about the potential conversational AI use cases? You have reached the right place;
Read More
Need Expert Legal Software Solutions

Need Expert Legal Software Solutions? Mindpath Delivers Top-Tier Development Services

Want more efficiency in your legal practice? Professional legal software development can automate routine tasks with increased accuracy and enhancement of data security. In this blog, we will explore how Mindpath can provide you with top-tier development services.   Legal software is a specially designed package or application to aid legal processes. These are tools for activities such as secure electronic signatures and review of contracts. While most of the time, lawyers go about with general tech tools like email and shared drives, legal software is specially used for legal needs only. Today, there are several types of legal software in use. Some of these are consumer-facing, enabling individuals to represent themselves in legal matters such as bankruptcy or parking tickets. Others are designed for law firms and related to management of operations, particularly those firms. In the light of requirements for boosting efficiency, security, and client satisfaction, legal software development services are in high demand, especially among law firms and legal departments. With remote work slowly becoming the norm, there is now a call for legal software that introduces secure document access anywhere and the possibility of collaboration from everywhere. It also helps attorneys automate routine tasks, manage case files, and adhere to changing regulations. As legal work becomes more sophisticated, there is a demand for specialized tools that can help with intricate tasks and provide valuable insights.  Let us dive deep into this blog where we will explore the benefits of professional legal software and offers guidance on choosing the right solutions for your practice and most importantly why Mindpath is the ideal partner for legal software development services. 

Benefits of Professional Legal Software Development 

1. Boosting Work Efficiency and Output 

It can enable lawyers and their teams to have much more time for important, challenging work by taking care of some of the repetitive tasks involved. For example, software designed for the analysis of contracts may go through it very fast and provide the attorney more time for the actual negotiation and strategies in the case. Moreover, legal project management tools help lawyers and their employees to keep themselves organized by displaying the ongoing tasks in front of their eyes all the time. In this way, they can manage their priorities and deadlines more effectively. 

2. Improves Teamwork and Transparency 

Legal technology can certainly pave the way for smoother collaboration among all members of your law firm while keeping them well-informed. Take the case of a Document Management System or even Project Management Software—these tools make it quite easy to share information among team members. These tools also have provisions for instant messaging or video calls for quick communication. This keeps the flow of tasks and projects smooth, and everyone is always on the same page. It further helps in making the decisions more transparent as the members can view and take part in discussions regarding the cases or projects. In essence, legal technology usage permits a much more connected and collaborative work environment that benefits both the firm and its clients. 

3. Elevating Client Experience 

Legal technology improves client satisfaction since clients can track the progress of their cases more easily by use of client portals and online document systems. Therefore, clients can obtain updates about their cases without contacting their lawyer all the time. These tools also allow for quicker and more efficient communication, enabling the legal teams to respond to the client with ease and know how to resolve problems. By speeding up tasks and improving accuracy, legal technology helps in the resolution of cases faster, ensuring the entire process goes smoother for clients. 

4. Harnessing Data for Better Insights and Decisions 

In today’s data-driven world, every attorney must utilize data efficiently to deliver the best services to his or her clients. Legal technology can help in this regard with the ease of access and usability of the data. Next-generation tools such as predictive analytics and artificial intelligence enable law firms to quickly analyze a large amount of information and find useful trends for better decision-making. These technologies also organize data and store it, making it easily accessible to team members for access and utilization when required. This speeds up research and reviews of documents, helping attorneys at law firms get a better understanding of client requirements by going through data from them. In effect, legal technology makes handling and use of data easier and more efficient. 

How to Choose Professional Legal Software Solutions   

  • Engage Key Players in Choosing Legal Tech – Consider anyone who will use or manage your new legal technology. Consider the feedback from daily end-users, decision-makers, and subject matter experts so you get what suits your needs and goals.
  • Identify Your Needs – Before you search for new legal software, identify your needs and goals. Be clear about which tasks or processes you want to enhance, or which features you require. This clarity can help in finding the solutions that best fit your requirements.
  • Review Your Current Tech Stack – Review how efficient and valuable your current legal technology really is. Get feedback from users and review usage data to understand where value lies. Benchmark your tech stack against others within the industry to find out how effective it is. Consider how new software will work with your current systems to meet your needs, receive support, and offer potential for integration.  
  • Key Challenges – When choosing new legal tech, ensure it will integrate with existing systems, that it allows for team training, and the fact that the support needs from it are available; its security and compliance criteria are met in view of the Data Laws; be sure the tech will grow with your firm.
  • Request Demos and Test Software – After determining your needs, look for legal software that best fits those needs, considering cost, ease of use, and integration capabilities. Test software with demos or free trials to ensure they align with your requirements. Read reviews and follow up on references from other firms to ensure the buyer is making an informed decision.
  • Align with Business Goals – Measure new technology performance with clear metrics and track data over time. Periodically review results for adjustment as may be required, assuring those technologies support business goals effectively. 
Connect With Us!

Looking to enhance your legal practice using cutting-edge technology?

With Mindpath, you get specialized legal software development services that assist in making your operations flow seamlessly and proficiently.

Why Choose Mindpath for Legal Software Development Services 

Mindpath specializes in legal software development. With this specialization comes deep industry knowledge and the expertise to handle the difficulties of legal industry with tailored solutions. Our team designs custom-made software according to your exact needs and helps you to attain desired goals.  

We focus on making our software easy to use and intuitive, ensuring that it works well for everyone who uses it. The solutions we provide are designed for business growth—we adapt as your needs change. There’s also continued support and maintenance to keep everything running smoothly and securely. 

By choosing Mindpath for legal software development, you’ll get a partner who knows exactly what you need and delivers a solution that is dependable and efficient. 

Conclusion 

In a shifting legal landscape, the right technology makes all the difference. Professional legal software development is designed for efficiency, collaboration, and client satisfaction. It aids a law firm in smoothing out its operations in service of its clients through the automation of routine tasks, better communication, and leveraging data insights. When searching for new technology solutions, guide yourself by the things you really need and support that by reviewing your current tools, making sure that any new system will give way to business goals. The right legal software transforms practices into an effective and responsive environment that is very competitive. 

Mindpath specializes in providing tailored legal software development services to meet such needs with exactness. With years of experience in developing intuitive, powerful solutions, Mindpath can help transform your practice into one that’s more effective and responsive to the competitive environment. 

Get In Touch!

Ready to Transform Your Legal Practice?

Maximize your customized technology at Mindpath. Our very expert solutions will simplify and maximize the overall efficiency of your operations. 

Boost your legal practice with Mindpath’s expert software solutions. Enhance efficiency, client satisfaction, and streamline operations seamlessly.
Read More
Magento vs wordpess

Magento vs WordPress – Choosing the Right Platform

The question relating to Magento vs WordPress is not new in 2025. However, businesses as well as professionals need to know how these platforms are different from one another so that they can make a wise selection. With Adobe pushing major updates to Magento WordPress has been continuing to dominate the CMS landscape like never before. 

Several modern businesses and professionals all across the globe have been wondering, “Which is better, Magento or WordPress?” You should be able to answer this question as well. This is because the WordPress vs Magento debate has been directly impacting how online stores compete with each other in the crowded digital marketplace. Let us look at these platforms at a deeper level so that you can choose the ideal tool that perfectly aligns with your needs. 

Selecting the right platform can define website success. At Mindpath, we offer WordPress development services that help you elevate your business by creating a custom website that maximizes performance and drives results.

A Quick Overview of Magento

Magento is a popular open-source e-commerce platform that came into existence in 2008. Currently, it is owned by Adobe, and it has been rebranded as Adobe Commerce. It has certainly emerged as a powerful eCommerce platform that is built for enterprises and growing online retailers. 

One of its unique features that has contributed to its popularity is its scalability. Magento supports large product catalogs and multi-store management. It has novel B2B features going beyond the capabilities of usual CMS platforms. It offers businesses robust tools for diverse purposes, including checkout optimization and marketing automation. Over the years, Magento has gained high popularity in the dynamic business community. 

Must Read: WordPress vs Webflow

A Brief Insight into WordPress

WordPress is a top web content management system (CMS) that is known to power a large number of websites on the internet. It is known for its flexibility, ease of use, and vast plugin ecosystem. WordPress serves as a valuable tool for businesses that allows them to launch everything from blogs and corporate sites to online stores, especially when supported by custom WordPress development, which tailors the platform to unique business needs. Moreover, they do not have to worry about high development overhead.

Some of the core strengths of WordPress lie in content publishing as well as SEO optimization with robust tools such as Yoast and Rank Math. Another unique feature of WordPress is the ability to scale through a large number of themes and extensions. It is time to answer the question: Is Magento better than WordPress?

Key Differences between Magento and WordPress

WordPress and Magento have emerged as revolutionary forces in the contemporary business world. It is a must for professionals and businesses, especially e-commerce businesses, to know about Magento vs WordPress. Some of the major differences between WordPress vs Magento that you must take into account are

1. Purpose of the Platform

One of the key differences between Magento and WordPress is related to the purpose of the platforms. Magento or Adobe Commerce has been built primarily for enterprise-grade eCommerce. Its unique features relating to catalog management and multi-store support are specifically designed to create value for e-Commerce businesses. especially as AI in e-commerce becomes more influential in driving personalization and automation. WordPress was originally created as a content management system. However, it can be extended into the e-Commerce realm through plugins. It is specifically ideal for small to medium-sized online stores.

2. Performance and Scalability

Magento is capable of handling large product catalogs and high traffic. It is also an ideal tool that is designed for complex integrations. It certainly serves as the best tool for mid-sized and large enterprise businesses. It is definitely easier to set up WordPress. In fact, users can scale it for moderate traffic. However, the specific platform may require managed hosting or heavy optimization for handling large stores.

3. Ease of Use

While choosing a platform, it is fundamental for you to take into account the ease of use. WordPress is certainly more user-friendly than Magento. In fact, professionals as well as businesses can easily navigate the tool even if they have limited technical knowledge. However, that is not the case with Magento. This is because it is more complex in nature and requires technical knowledge. You need to bear in mind that it is not beginner-friendly. In case you plan to use Magento, you need to seek support from experts. 

Worried about security risks and vulnerabilities on your WordPress site? Read our guide on safeguarding WordPress vulnerabilities to learn how to protect your site and keep it secure against threats.

4. Customization

Both WordPress and Magento offer extensive customization to users. Magento allows business entities to build custom product pages. You can also integrate third-party tools in a seamless manner. Users even have the option to capitalize on its advanced features and capabilities so that their needs can be perfectly met. Even though WordPress is also customizable in nature, it highly relies on plugins. It is true that essential e-Commerce functionalities are available. However, business entities may require additional plugins for features relating to payment gateways and inventory management.  

5. SEO Capabilities

If you wish to compare WordPress or Magento, it is a must to look at their SEO capabilities. This is because search engine optimization is a must for the success of e-commerce businesses in the prevailing business landscape. Both WordPress and Magento offer robust SEO capabilities to users. But WordPress has a small edge over Magento thanks to its large library of SEO plugins. The specific tool makes it easier for businesses to optimize their content and meta tags. You can certainly leverage these capabilities of WordPress and help your business website rank higher online. Although Magento offers excellent SEO capabilities, you need to possess technical knowledge to leverage them in an optimal manner. 

6. Security Features

One of the most common concerns for online businesses today revolves around cybersecurity. So it is critical to take into account the security features while choosing a novel platform for your e-Commerce business. One of the key strengths of Magento is related to its robust security features. It has built-in security patches along with data encryption features. Another key feature that you should not miss is related to advanced fraud protection features. These security features undoubtedly make Magento a reliable and safe choice for e-commerce businesses.  In the case of WordPress, the security fundamentally depends on third-party plugins. As WordPress is commonly used, there is a chance for you to get targeted by online hackers or cybercriminals. 

Ready to make your hiring process smooth and avoid picking the wrong developer? Our WordPress Developer Checklist gives you a clear, step-by-step framework to evaluate every candidate.

Magento vs WordPress – Comparison Table

The table below gives an insight into the major differences between WordPress and Magento. As the WordPress Magento debate is gaining momentum in the e-commerce realm, you need to look at the differences so that you can choose the ideal platform that best suits your needs. However, an important thing to bear in mind while looking at the differences is that users can use Magento in WordPress in order to use them together.

Magento WordPress
Platform Purpose Designed for e-Commerce Content Management System and can be extended to e-Commerce 
Performance and Scalability Ideal for large e-Commerce businesses Well-suited for small and medium-sized business sites 
Ease of Use Need for technical knowledge Easier to use 
Customization
SEO Capabilities Depends on technical expertise  Better SEO Capabilities 
Security Features High security  Lower security

Who is the Winner: WordPress or Magento?

The exact choice between Magento and WordPress entirely depends on the needs of the users, including their business size, goals, and technical needs. You need to remember that there is no clear winner between these two platforms. 

Magento is suited for enterprise-level stores, and it is ideal for high-volume sales along with multi-store management. In case your business needs advanced features such as B2B support along with custom checkout flows, you must choose the specific platform. You can definitely leverage its strong scalability and enterprise-grade security. However, you need to remember that if you choose Magento, your business must be ready to make a higher investment, and it must possess the necessary technical expertise.

WordPress is definitely a better choice for small to mid-sized businesses. It is an excellent choice for users who are in search of a simple and pocket-friendly tool. The strengths of WordPress, such as its excellence in content publishing and SEO flexibility, can create value for both businesses and professionals. 

Want to ensure your WordPress site is running on the right PHP version for top performance and security? Check out our guide on WordPress PHP compatibility to keep your site efficient, stable, and future-ready.

Final Words

While making the comparison between Magento vs WordPress, you need to remember that there exists no one-size-fits-all solution. Magento stands out for enterprises and fast-scaling retailers that depend on novel features. WordPress is a simpler choice for small and medium-sized businesses. It is great for you if you are in search of flexibility and lower upfront costs. The best platform for you entirely depends on your business needs and goals, its size, and the available technical resources.

If you’re planning to build a website and want to use the best of WordPress, Mindpath WordPress development services will help you with that. Our experts ensure that the capabilities and functionalities of the platform can be optimally utilized to create value for your business. The decision can certainly give an edge to your business in the competitive space.  

Read More